Executive Diploma in Service Marketing 2.0 - Digitalised Customer Experience Management & Loyalty Marketing
主辦機構
:
The Hong Kong Management Association
合辦機構
:
N/A
參考編號
:
N/A
課程內容
獲取學歷
:
Diploma
截止報名日期
:
25 Aug 2020
頒發國家
:
N/A
開課日期
:
02 Sep 2020
學費
:
HKD 9,600
修讀為期
:
3 Month(s)
授課形式
:
Face-to-face learning
資助計劃
:
N/A
入學要求
:
N/A
課程內容
:
<p>Syllabus</p>
<ol>
<li>The evolution from Service Marketing to Customer Experience Strategy and Loyalty Marketing in digital age (What drives the changes? The Rise of Digital Community)<br />服務營銷理念的演化</li>
<li>Introduction of Service Quality Auditing Model (SERVQUAL)<br />服務質量審核模型介紹</li>
<li>Introduction of Customer Value Analysis (CVA) and its application<br />介紹客户生命周期管理、客戶價值分析</li>
<li>Introduction and showcase of Customer Journey Mapping (Global Retail Banks, Airlines and Retails)<br />介紹客戶旅程圖</li>
<li>Managing Digital Customer Experience and Customer Engagement with emerging technology<br />利用新興技術管理數碼化客戶體驗和客戶契合度</li>
<li>Introduction of Brand Loyalty Concept<br />介紹品牌忠誠度的概念和應用</li>
<li>Managing Customer Lifetime Value (CLTV) and customer management strategy<br />客戶終生價值（CLTV）和客戶管理策略</li>
</ol>
